Menswear delves into the nature of the repeated image, embracing the dissemination of depictions. Can any artwork be unique if it is instantly accessible through search algorithms across a myriad of devices? Does my google image search displayed on my iphone produce the exact replicant of your regrammed instagram photo of the same picture? Is something lost or gained in this technological transliteration between media?
Menswear compiles these potential digital aberrations into a catalogue of physical mutations and alterations of a base image. Each instance is a hand drawn copy of a mundane portrait, in this case an H&M advertisement. By re-drawing each unique copy, different forms start to seep into the representation; a rolling chin, a carved nose, or a lazy eye. These genetic variations in the cloned image then serve as an evolutionary framework for creating the diverse uniquely similar portraits.